The internet’s biggest and most powerful link-shortener is about to get a big boost: Google will let it be.
Google’s link shortening service will soon be rolling out to other major search engines.
The company is working on the service, dubbed Google Link Shortener, in partnership with several other sites and apps, including Yahoo and Twitter, Google said in a blog post.
Google Link Shorteners are designed to help users quickly find and link to content that’s important to them.
“We’re thrilled to partner with Google to bring Link Shortening to more platforms, including Google Search and Google Plus,” said Mike Zaslavsky, vice president of product marketing at Yahoo.
“The service helps users find the right information at the right time, with great speed, with the right relevance, and at the perfect time.”
Google Link Shorts are already available on the Google Search site, where users can search by keyword and add their own link.
The service is currently available only on Yahoo.com, Yahoo News.com and Yahoo Finance.
Zaslavsky said the new link shortner is expected to be available to all of Google’s search partners by early next year.
Google also announced it will be rolling Link Shortner out to Yahoo.co.uk in the UK in the coming months.
Google already uses Link Shortners to help Google search users find relevant articles and videos.
Google has said Link Shorter will help users find news on Google Plus and other social networks.
The new service could be an opportunity for Google to gain additional traffic from people who do not normally use the service.
For example, if users don’t search for “Yahoo News” or “Yahtzee,” they could get content from Yahoo News and Yahoo Business.
“When a user doesn’t know what they want to find, they may not be able to find it,” Zasavsky said.
“Link Shortening helps Google search with a much higher degree of accuracy than the default search engine.”
Google has a long history of adding links to its search results.
It has been doing so since its beginnings in 2003.